Executive Education

Marketing & Sales  >  Customer Insight Tools

Customer Insight Tools: Turning Insight Into Effective Marketing Strategies

Uncovering insights about your customers is essential for developing products and services that deliver value to the customer and generate profit for your organization. But while companies spend millions of dollars on expensive market research, how much actionable customer insight is actually being created? What should you do with the data generated by your marketing research? How do you unlock insight-- and value--from the customer information gathered? Many consumer products giants have been able to take advantage of the insights gained from their customers, but such success is also possible for other firms.

For companies in both B-to-B and B-to-C environments, this program will provide users of market research with the skills to ask the right questions and make the right decisions in order to gain sustainable competitive advantages.

The program provides a thorough understanding of how the right blend of qualitative and quantitative marketing research tools can be used to gain powerful, valid insights into customer needs and perceptions. Building a marketing strategy based upon deep customer insight can give a firm a powerful competitive advantage. This program helps managers achieve that goal.  

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Format
Discussion, case analysis, and exercises facilitate participation and involvement in the seminar. In the evenings, participants work in study groups to prepare for the next day's case analyses.

Who Should Attend
Find out who should attend Customer Insight Tools, and what participants say about the course.